Entering a new market
starts with a new lead system.
A market-entry brief that expanded into a broader AI engagement.
Expansion into a new geography
for the new market
Follow-on requests extended the brief.
- THE PROBLEM
A new geography. A new customer base.
A solar company headquartered in London wanted to launch in a new geography. They brought Basement Protocol in to build a lead system for that expansion.
- THE OUTPUT
Lead generation first. A broader AI brief next.
We built a lead generation system for the business. The client then asked for an SEO agent and a creative workflow agent, extending the scope beyond lead generation.
- THE RESULT
The engagement grew beyond the initial system.
The lead system became the starting point for a wider brief across search and creative workflows. Commercial performance figures and the new geography have not been disclosed.
